Applebee's
Applebee’s elected to go with double-size ads exclusively, and are using the Bounceback program primarily  for additional exposure on selected services and menu items.  The Carside to Go ad promotes their new service and is the only ad that offers a discount.

For an incremental cost of around $100 per month per restaurant, they are able to place high-quality full-color ads into the hands of every Applebee’s customer — ads that compliment their comprehensive marketing program.

One case of register tape will contain over 45,000 double-sized ads like the ones used by Applebee’s.

Arby's
Arby’s used a variety of ad styles in their Bounceback promotion.  The salad ad is an exposure ad; the price is not discounted.

The following three ads are single-space ads with photos promoting different menu items at discounted pricing.  They chose to forgo photos in the last two ads to allow for the use of brighter colors for greater contrast.

We always design your Bounceback register tape to best fit your marketing needs

 

Church's
This Church’s Chicken franchise partner has been using the exact same offers for over two years, and he runs the Bounceback program continuously.

Simple, colorful, effective.  He sees no reason to change something that continues to work.

 

Cinnabon
Cinnabon used our program to promote several of their menu items, but used one double-ad for a customer survey.

The survey worked well for them, as did the coupons.

 

 

 

Domino's / Church's Chicken
This register tape is from one of our international customers who is both a Domino’s and a Church’s Chicken franchisee.

The first ad on the tape is a double, double-sized ad.  Although this ad takes four of the 14 available ad spaces, it stands out dramatically and is another example of flexibility of the Bounceback program.

He also sells surrounding businesses ad space on his register tape.  By doing so, he reduces his actual cost for our product to zero.  Ten percent of his transactions are generated by our Bounceback product.

KFC
KFC was one of the first companies to use our Bounceback program.  This franchisee had one case of the register tape you see here printed for each of his locations.  They use this tape during times of the year when they are not promoting menu items.

 

 

Quizno's
This Quizno’s franchisee is using a combination of both single and double size ads.  In addition to in-store coupons he is promoting his catering services, and has used one ad as registration for an in-store drawing.

This register tape shows just some of the flexibility you have in utilizing Bounceback Media Works for a wide variety of marketing possibilities.  Although he used five different ads (7 ad spaces), there are 14 ad spaces available.  You can use as many different ads as are needed to best fit your marketing needs.

Registration for the television generated the greatest number of returns; the TV he gave away cost him only $200.

Quizno's / Chuck E. Cheese's
This Quizno’s & Chuck E. Cheese’s franchisee used single-size ads to promote both of his restaurant brands at all locations.

There are 10 different ads, five for each restaurant.  Each customer will get about half the ads, depending upon receipt length.

We have several multi-franchise owners who utilize the Bounceback program in this way.

It is also possible for you  utilize the Bounceback program in conjunction with a business neighbor.  A discount coupon on your tape from another business (for example, $3.00 off a hair cut or an oil change) will make your register tape even more valuable to your customer.

 

Sonic
Sonic used both single and double ads to promote different menu items and for employment and management opportunity ads.  For the coupon ads, they used tinted backgrounds as opposed to white in order to have more color on the tape.

How well did it work?  The test locations experienced an 11% greater increase in transactions and an 8% greater increase in revenue during the test period versus the locations using blank tape (the increase was over the same period last year).

 

 

SUBWAY® restaurants
The SUBWAY system consists of nearly 30,000 restaurants that offer a wide variety of sub, salad, breakfast and even pizza offers that they can use to promote products that are specific to their marketing needs. Bounceback Media Works is a DAI approved vendor for register tape advertising and has been recognized as a Best Practice by DAI.

*© 2008 SUBWAY® is a registered trademark of Doctor’s Associates Inc.